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Data Sharing

Data Clean Room
for Media & Entertainment

Enrich your audience data with privacy in mind
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Sharing is caring –As long as you do it securely.

Snowflake’s unique approach to Data Clean Rooms revolutionizes the way organizations share data with partners in a safe and secure manner.

For the Media & Entertainment industry, this opens up a world of possibility in terms of sharing advertising data between partners while respecting regulatory protections on Personally Identifiable Information (PII).

The Data Clean Room will do all the heavy-lifting for you, and allow better targeting from both sides without compromising your customers’ privacy.

Key outcomes

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Enrich your audience while respecting strict privacy laws

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Build tailored cohorts using first or third- party data

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Improve campaign activations

Use Cases

The Data Clean Room is a versatile concept enabling data sharing use cases of data protected under GDPR, HIPAA, CCPA and others.

Common use cases include:

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Extended customer profile 
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Augmented ad targeting
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Monetization of your audience data
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Safe data-sharing

Activities

  • Definition of your audience data gaps and enrichment possibilities
  • Collaborative design of solution architecture with your team
  • Implementation of Data Clean Room through automated deployment scripts
  • Single or bi-directional Data Clean Room implementation including data protection on both sides
  • Knowledge transfer activities with client’s team
  • Creation of Partner Onboarding Guide
  • Modelling and cleaning of data upstream of the Data Clean Room*
  • Support for multi-partner deployment*
  • Enhanced data matching of datasets using fuzzy algorithms and automated cleaning procedures*

*Optional activities

Are you ready to leap forward with your data?

No matter where you are in your data cloud journey or what industry you come from, our team of experts is ready to embed themselves into your existing structure, pinpoint the value in your data, and help you achieve your business goals.

True innovation with your data awaits. Are you ready?