Infostrux for Retail & CPG
Data Clean Rooms
for Retail & CPG
Build your privacy-first retail network.
Sharing data in Retail & CPG environments.
Snowflake's unique approach to Data Clean Rooms revolutionizes the way organizations share data with partners safely and securely.
For the Retail & CPG industry, this opens up a world of possibility in terms of sharing retail data between partners while respecting regulatory protections on Personally Identifiable Information (PII).
The Data Clean Room will do all the heavy lifting for you, and allow for better campaign efficiency from both sides without compromising your customers’ privacy.
Key outcomes
Enrich campaign segmentation data while respecting strict privacy laws
Share only what you want to share with your partners while protecting your sensitive data
Combine & aggregate multiple datasets to better understand your market
Use Cases
The Data Clean Room is a versatile concept enabling data sharing use cases of data protected under GDPR, HIPAA, CCPA and others.
Common use cases include:
Augmented market knowledge
Extended Customer 360 view
Joint reward programs
Activities
- Definition of your market data gaps and enrichment possibilities
- Determine data partnership landscape
- Collaborative design of solution architecture with your team
- Implementation of Data Clean Room through automated deployment scripts
- Single or bi-directional Data Clean Room implementation including data protection on both sides
- Knowledge transfer activities with client’s team
- Creation of Partner Onboarding Guide
- Modelling and cleaning of data upstream of the Data Clean Room*
- Support for multi-partner deployment*
- Enhanced data matching of datasets using fuzzy algorithms and automated cleaning procedures*
*Optional activities
Are you ready to leap forward with your data?
No matter where you are in your data cloud journey or what industry you come from, our team of experts is ready to embed themselves into your existing structure, pinpoint the value in your data, and help you achieve your business goals.
True innovation with your data awaits. Are you ready?
