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Case Study

WHOOP Empowers Every Employee with Agentic Analytics

Powered by Infostrux and Snowflake.
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The Challenge: Unlocking Insights Beyond the Analytics Team

WHOOP’s 500+ employees relied heavily on the Analytics team for routine data requests. This bottleneck limited strategic and predictive work and slowed decision-making across product, finance, and operations departments.

WHOOP needed a secure, scalable, and intuitive way for anyone, not just data experts, to ask questions in plain English and get instant, reliable insights from structured and unstructured data.

The Solution: A Fully Agentic AI Chat Application on Snowflake

WHOOP  partnered with Infostrux to bring their vision to life: a cutting-edge, Snowflake-native conversational analytics platform. Built in collaboration with Snowflake, this application delivers real-time answers to natural language questions while keeping data secure and costs transparent.

Key Components:

  • Architecture: Event-driven pipelines keep data fresh in Snowflake; full RBAC enforcement ensures secure access.

  • AI & Retrieval: Dynamic semantic-model generation, citation-backed RAG via Snowflake Cortex Search, and text-to-sql using Snowflake Cortex Analyst.

  • Agent Orchestration: Modular agents handle question enrichment, semantic model selection, and follow-up generation—executed via Cortex Complete.

  • Observability: Every query's usage, latency, and cost are logged to Snowflake and visualized for FinOps clarity.

Infostrux handled solution design, application development, and CI/CD automation delivering on an aggressive go-live timeline.

 

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Business Outcomes

  • Self-Serve Insights, Company-Wide: Employees across all teams can now get fast, contextual answers—no tickets required.

  • Real-Time Decision Making: Answers arrive in seconds, driving agility across operations, products, and finance.

  • High Trust in the AI System: With high answer accuracy just two months post-launch, user satisfaction is growing.

  • Secure by Design: Every interaction is governed by Snowflake's native security framework, ensuring compliance and traceability.

  • Cost Transparency: 100% of the computing is tagged and surfaced in FinOps dashboards, giving leadership total visibility into cost-to-value.

  • Strategic Edge: WHOOP is now an industry leader in governed, GenAI-powered analytics, ready to scale with future innovations like Slack integration and real-time ingestion.

 

Trusted Partnerships. Proven Results.

Circle Headshots Parsa Saljoughian

"With the help and expertise of Infostrux and Snowflake, we created an agentic analytics framework where anyone can ask questions in plain English and instantly get insights from structured and unstructured data. It's a big step forward in our ability to become a truly data-led organization—empowering every employee to make faster, smarter decisions with the full context at their fingertips."

— Parsa Saljoughian, VP, Strategic Finance, WHOOP

Matt Luizzi

"Infostrux delivered far more than just a technology solution. They helped us turn a bold vision into reality—bringing our team, Snowflake engineers, and their experts into a single squad. Thanks to that tight collaboration, we compressed timelines, iterated fast, and launched an AI-powered platform that will continue to change how WHOOP works."

— Matt Luizzi, Senior Director of Business Analytics, WHOOP

How It Works (At a Glance)

Feature

What It Delivers

Enterprise-Grade Security

Aligned with Snowflake's RBAC & audit trails for secure, governed access

Open Architecture

Plugs into any LLM—Anthropic, Mistral, Llama, or in-house models

Query Transparency

Shows the SQL generated and provides a clean, easy-to-read answer

User Experience

Tracks conversations, manages multi-turn queries, and streams fast responses.

Unstructured Data Search

Cortex Search retrieves insights from PDFs, docs, and other unstructured assets.

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How It Works
(At a Glance)

Enterprise-Grade Security

Aligned with Snowflake's RBAC & audit trails for secure, governed access

Open Architecture

Plugs into any LLM—Anthropic, Mistral, Llama, or in-house models

Query Transparency

Shows the SQL generated and provides a clean, easy-to-read answer

User Experience

Tracks conversations, manages multi-turn queries, and streams fast responses.

Unstructured Data Search

Cortex Search retrieves insights from PDFs, docs, and other unstructured assets.

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The Partnership Approach: How We Made It Happen

  • Fast Alignment: WHOOP's leaders set the KPIs. Infostrux translated them into a Snowflake-native blueprint.

  • One Team Delivery: WHOOP engineers, Infostrux AI/ML specialists, and Snowflake field engineers operated as one scrum team with weekly demos and CI/CD pipelines.

  • Co-Innovation: WHOOP testers' feedback went directly to Snowflake PMs—who shipped updates mid-build, accelerating success.

  • Clear Governance: WHOOP handled data stewardship and access policies. Infostrux handled system design. Snowflake ensured roadmap alignment and FinOps integration.

This three-way synergy meant WHOOP launched faster, minimized risk, and delivered immediate business value.

Bottom Line

WHOOP didn't just deploy AI—they redefined how data is used across the business. Infostrux made it possible.

  • Faster answers.
  • Broader access.
  • Smarter decisions.
  • Zero compromises on security or cost visibility.

Let's talk about how Infostrux can help your organization unlock the same value—securely, at scale, and in record time. 

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